SAGUN

In Bloom SS24
Brand Identity

Brand identity for Damson Madder’s SS24 collection “in Bloom” and first pop-up store in soho, featuring an exclusive Valentine’s floral event in collaboration with My My lady garden @myladygarden and hand-painted shop front and mural by Many Hands @manyhands.

our concept for the brand identity blends the pop-up atmosphere with the distinctive aesthetic of the Spring/Summer collection, evoking an organic and gallery-like feel. the hand-written logo and understated colour palette create a cohesive visual narrative that embodies the spirit of damson madder’s “in Bloom” collection.

LOGO
SHOPFRONT-2 (1)
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In bloom logo
in bloom sustainability flyer
Slides-05
and so I bloom
Slides-09
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POPUP-73
in bloom pop up brand identity soho
in bloom pop up brand identity soho